Salzwin builds outbound sales motions for B2B teams with 5 or fewer reps. ICP discipline, written sequences, a system your next hire can step into — not a slide deck.
If you're building outbound from scratch — or watching a BDR struggle to make it work — the failure mode is rarely the people. It's almost always the system underneath them. Or the absence of one.
Loose ICP. The list looks reasonable on a spreadsheet but isn't tight enough to produce qualified pipeline. Outbound to a 5,000-account list converts worse than to a 400-account list — every time.
Activity without structure. Calls, emails, LinkedIn touches happening daily, but no defined cadence, no scoring of what's working, and no script for the hand-off from BDR to founder when a real conversation appears.
No documented qualification or discovery framework. Founder is the only person who knows what a good-fit conversation looks like, which makes it impossible to scale or hand off.
No playbook. The motion lives in the founder's head and a Slack channel. The next hire onboards by absorption — slow, expensive, and dependent on the people who happen to be around.
Most consultants leave you with a strategy document. I leave you with a working outbound motion — running in your CRM, owned by your team, producing pipeline.
A 30-day engagement where I build the entire outbound system: ICP, target accounts, sequences, scripts, CRM setup, BDR daily playbook. By Day 30 the motion is live and your team is running it.
Ongoing monthly engagement after the build. Weekly call reviews, sequence refinement, objection-handling drills, fractional sales-leader presence for whoever's running point.
Founder-led engagements only. No sub-contractors, no offshore team, no agency layer between you and the work. The number you see is the work I do.
Most engagements start with a 15-minute call. I'll tell you within ten minutes whether the work is a fit — and whether it isn't.
I'm not an agency. I'm one person, doing the work myself, for a small number of teams at a time.
I spent the first half of my career in field sales. Driving the territory, knocking on doors, sitting across from people who didn't want to take the meeting and figuring out how to change their mind. After 2020 the work moved. Hybrid, phone, video, with field calls reserved for the accounts worth the airfare. I learned to sell in both worlds, and the discipline carried.
What I sell now is the operating system behind that work. How to find the right accounts. How to write the message that gets opened. How to run a team that does it every day without burning out. The tools have changed. AI does the research, drafts the first pass, surfaces the patterns. The discipline behind it hasn't. The work is still about reading people, choosing the next move, and showing up the next day.
Two minutes to fill out. I reply the same day during business hours. The 15-minute call that follows costs nothing and commits to nothing.
I'll reply within one business day. In the meantime, expect an email from david@salzwin.com.